Very Nice Beauty is a community-driven beauty brand that advocates for mental well-being while promoting kindness and compassion in how we treat ourselves and others.

Pioneering “Beauty with Boundaries,” we stand against mean girls, bullies and toxic environments — cultivating a culture that champions self-worth, inclusivity and authentic connection.

Headquartered in Los Angeles, we create mindful messages, products, and experiences that uplift, inspire, and make a positive impact.

Join us in building a like-minded community where kindness drives powerful change — because true beauty comes from within.